We believe in crafting intelligent articles–from our own minds and beyond–to encourage meaningful growth and understanding about topics that are valuable to our friends, clients, and colleagues.
Why Marketing Directors Win When They Outsource Data Sheet Management
Thriving organizations focus internal resources on core competencies while leveraging specialized partners for supporting functions. Data sheet management is perfect for this approach.
Read More »
Your Marketing Documents Are Costing You Millions (And You Don't Even Know It)
Multinational organizations unknowingly waste millions annually on fragmented marketing documents. From duplicate content creation to longer sales cycles, the hidden costs include $1.3M in wasted search time, 3.7% lost market share from inconsistent messaging, and 35% longer sales cycles. However, centralized document management delivers 340% ROI through 40% faster creation, 60% better brand consistency, and 25% improved sales velocity.
Read More »
3 Ways to Ensure Your Sales Collateral Is Always Up to Date
Outdated sales collateral kills deals and credibility. With 43% of deals delayed due to inaccurate materials, organizations need dynamic content management, automated version control, and real-time sales feedback loops. Companies that master collateral management see 23% faster deal cycles and 18% higher close rates.
Read More »