Case Studies

Read about projects we have worked on, the challenges we faced, and the solutions we implemented. Our case studies provide insight into our process and the results we achieved for our clients.

Gorilla Warfare: Changing Market Perception

Despite being an industry leader, Armstrong World Industries had lost their presence with a key secondary market – allowing the market to redefine the brand for themselves and treat Armstrong products like a commodity. On top of this, the market flat out rejected Armstrong’s approach to communicating with them. Our strategy was to shift the market’s perception through projecting a like attitude and yes, the literal inclusion of a gorilla in our marketing communications to this market.

Two Websites: Merge, Optimize, & Maximize

We successfully guided two regional chapters through a complex website merger, combining one site's superior design and communication with another's operational integration strengths while navigating sensitive organizational politics. The result was a unified web application featuring seamless e-commerce, event ticketing, course enrollment, and job postings—all managed through a powerful backend system that maintains user data continuity without requiring traditional login credentials.

Catalog & Mobile App Workflow: Futurized!

We transitioned a company's product catalog from biennial updates to a streamlined monthly publishing cycle, handling hundreds of product lines and nearly a million data points with comprehensive quality control and seamless integration workflows. The solution successfully scaled from domestic operations to include foreign market catalogs, demonstrating how thoughtful process design can revolutionize enterprise-level product data management for global manufacturing leaders.

Data Sheet Transformation: From Chaos to Control

A large company faced a documentation crisis with fragmented workflows, no version control, and disconnected catalog and data sheet processes that caused delays, errors, and brand inconsistencies across their global operations. We completely rebuilt their system from the ground up, unifying their catalog and data sheets, implementing modern proofing infrastructure, integrating nearly 10,000 assets with AEM DAM, and creating streamlined translation workflows that delivered faster turnaround times, significant error reduction, and enhanced team productivity across all markets.