Armstrong World Industries—a Lancaster, PA-based international designer and manufacturer of wall and ceiling building materials—approached us in 2021 with a documentation nightmare.

Their product data sheet management system was broken from the ground up. Marketing requests snaked through multiple departments, creating a tangle of inefficiencies that included product specialists, graphic design managers, and endless PDF ping-pong rounds. The result was predictable: outdated data sheets, delivery delays, inconsistent branding, poor error tracing, and virtually no version control.

The problem was compounded by a fundamental disconnect. Armstrong's catalog and data sheets existed on separate tracks with no single source of truth. As their product portfolio expanded and the company moved away from traditional print catalogs to digital-first strategies, the operational sprawl made fixing the problem feel insurmountable from the inside.

That's where we stepped in with a comprehensive solution.

The Challenge
Armstrong's documentation ecosystem was characterized by:

• Fragmented workflows spanning multiple departments
• No centralized version control system
• Disconnected catalog and data sheet processes
• Manual, error-prone updating procedures
• Inconsistent brand presentation across materials
• Localization bottlenecks for global markets

Our Solution
We didn't just patch the problem—we rebuilt it from the foundation up. Our approach included:

1. Ecosystem Reconciliation: We unified Armstrong's catalog and data sheets, then reengineered the entire catalog into a living, monthly-updated suite of data sheets.
2. Scalable Project Management Layer: We introduced comprehensive systems for global updates, templating, brand adherence, product/SKU management, and airtight version control.
3. Modern Proofing Infrastructure: We eliminated PDF chaos by implementing advanced proofing software that enabled modern, iterative, trackable revisions.
4. Translation Workflow Integration: We solved localization bottlenecks by adding streamlined translation workflows that bring product launches to foreign markets on schedule.
5. Asset Integration: We integrated nearly 10,000 assets with AEM DAM (Adobe Experience Manager Digital Asset Management) to create a centralized content hub.
6. Quality Assurance Optimization: We established a lightweight QA process that dramatically reduced errors without adding operational overhead.

The Results
The transformation delivered measurable improvements across every key metric:

• Faster turnaround times for all documentation updates
• Significant error reduction through systematic quality controls
• Confident compliance with brand and regulatory standards
• Enhanced team productivity and job satisfaction
• Streamlined global operations with consistent processes across markets

More importantly, our work didn't just clean up Armstrong's documentation—it elevated how their team works and how their products are presented to the world.

Looking Forward
For any marketing or sales leader who relies on accurate, up-to-date product documents, Armstrong's transformation proves that a future-proof documentation system isn't just possible—it's powerful. When you eliminate operational friction and create systems that scale, you don't just improve efficiency; you empower your team to focus on what they do best.